How This Course Helps You

With this course, you'll be able to create a value proposition that is strong enough to draw attention from potential customers and make them take action.

This course will help you create the offer that makes your product stand out from the competition.

  • Learn to better identify your true unique selling proposition (USP), onboarding process and accessibility details.

  • Clarify your customer's pain-points that affect them on a daily basis. Better identify what it is they really crave to make their lives easier?

  • Learn how to create a Dream Statement, a message so powerful, it answers unspoken dreams of your customers and cuts through the noise of overused cliche's they're hearing from your competitors.

2 Ways To Leverage the Course

Our DIY course gives you the freedom to learn and apply the information at your own pace.

Our DIY+1:1 adds two 1:1 Zoom calls to enable an instructor to collaborate with you.

Course curriculum

    1. What is a Value Proposition?

    2. The 4 Levels of Value Proposition Development

    3. Section I Questions

    1. Section II: Knowing Your Product

    2. Section II Documents

    3. Section II: Product Knowledge Survey

    1. Section III: Knowing Your Customer

    2. Section III Documents

    3. Section III: Customer Knowledge Survey

    1. Section IV: Knowing Your Customer Experience

    2. Section IV Documents

    3. Section IV: Customer Experience Survey

    1. Section V: Composing a Best-Selling Value Proposition

    2. Section V Documents

    3. Section V: Composing a Best-Selling Value Proposition Survey

About this course

  • $299.99
  • 16 lessons
  • 0.5 hours of video content

Transform the way you market your products